Brickken

Brickken is an innovative company at the forefront of the tokenization of real-world assets, allowing for the digitization of various assets including real estate, startups, venture capital, equity, and debt. Despite their technological prowess, Brickken lacked a properly constructed financial model, which impeded their ability to understand their strategic direction and accurately forecast future revenues.

The Challenge

• Absence of Financial Model: Brickken struggled without a financial model to provide clarity on their financial strategy and business direction.
• Strategic Uncertainty: Without a clear model, it was challenging to understand how different business decisions would impact future revenues.
• Vision Gap: The lack of a clear, defined vision for the company’s growth and development hindered strategic planning and decision-making.

Modo Finance’s Approach

1. Strategy Session:
• Conducted a comprehensive strategy session with Brickken’s leadership team.
• Worked together to define a clear vision and strategic goals for the company.
• Identified key business drivers and critical success factors.
2. Financial Model Development:
• Developed a robust financial model that reflected the newly defined vision and strategic goals.
• Incorporated accurate and up-to-date data to ensure the model's reliability.
• Included various financial scenarios to test different strategic decisions and their potential impacts.
3. Strategic Alignment:
• Ensured that the financial model was closely aligned with Brickken’s strategic objectives.
• Integrated key performance indicators (KPIs) to monitor progress towards goals.
• Provided tools for ongoing financial analysis and scenario planning to support dynamic business environments.

Results

• Clear Vision: The strategy session clarified Brickken’s vision, providing a strong foundation for the financial model.
• Robust Financial Model: The new financial model was reliable, accurate, and reflective of Brickken’s strategic goals and market realities.
• Revenue Forecasting: The model enabled accurate forecasting of future revenue impacts, allowing for better financial planning and resource allocation.
• Strategic Roadmap: Brickken received a clear roadmap that detailed steps for growth and strategic decision-making, aligned with their vision and market opportunities.
• Improved Investor Confidence: The robust financial model and clear strategic vision improved credibility with potential investors, aiding in fundraising efforts.

Conclusion

Modo Finance’s intervention provided Brickken with a well-defined strategic vision and a robust financial model, facilitating accurate revenue forecasting and strategic decision-making. This comprehensive approach enabled Brickken to confidently pursue their growth objectives in the rapidly evolving field of asset tokenization.